Archive for ‘Neuroscience News’

June 20, 2012

One of Many Faces of Neurodiversity

Neurodiversity has many unique facesNeurodiversity is the recognition that every human being is 100% unique resulting in myriad combinations of strengths, talents, interests and how they interpret and interact with the world. The vast and infinite array of the ways each person is different is a challenge to understand and manage on an individual level. The complexity of human interactions increases exponentially when you consider the unique attributes of people who live, interact and work with one another.

A practical neuroscience exercise guides you through a fun and easy discovery process to better understand your own face of neurodiversity. For each category below, think about and record your responses to the questions .Your brain wiring and programming to learn, think, interpret, express is your GPS for navigating life, and it’s constantly changing.

Neurodiversity Exercise

  • Sensory strengths Which of these sensory pathways is your strongest and most preferred way to take in new information: Visual (seeing, observing), Kinesthetic (doing, moving) or Auditory (listening, asking questions)? What is your least preferred way to learn? Can you think of situations where you experienced frustration learning something new and challenging? Perhaps the teaching style or learning resource was misaligned with your strengths. Are your sensory strengths aligned with your career?

 

  • Cognitive strengths Which of these three cognitive pathways do you most prefer, when thinking about things, solving problems and processing information: Sequential (logical, orderly, details), Global (“big picture”, possibilities, options) or Integrated (near equal balance of Sequential and Global strengths). Does your job leverage your cognitive strength? Think about people with whom you have difficulty communicating. Are their cognitive strengths similar to or different than yours? Do you transmit information on their preferred wavelength, or yours?

 

  • Values Values drive behaviors. Behaviors establish outcomes that impact on your personal performance and relationships. What are your two most cherished values? Next, name at least three behaviors associated with each value. As an example, for the value of “Teamwork” the behaviors might include respect for others, non-judgment, compliments and “going the extra mile.” What are the outcomes when you practice your values daily; what benefits do you and others receive? Are your values serving you well?

 

  •  Beliefs What are your strongest and most powerful beliefs? Subject areas may include: Your life purpose. Human potential. Relationships. Family. Spirituality. World Peace. Work. Fun. Money. Personal health. Do your beliefs and opinions serve you well? Do they harm others? How often do you question and challenge your beliefs? Are your core beliefs built from your own personal experiences and research or are they the product of childhood and social programming and what authority figures told you to believe?  Do you listen and try to understand other people’s beliefs that may be different than yours?

 

  •  Emotional “hot buttonsEveryone has “hot buttons” that activate positive and negative emotions Examples of positive hot buttons may be phrases like Thank you, I have a problem and need your help, Please forgive me, or Great job! You may also respond positively to certain music selections, affirmations, art or nature. Make a list of your positive emotional hot buttons. What things initiate and activate your negative responses? These might include criticism, judgment, yelling, certain facial expressions, tone-of-voice, whining, bullying and interrupting. Are you receiving what you need from others to stay on a positive and even keel?

 

  •  Interests & passions Think about subjects and activities that put “fire in your belly,” outside of your work.  They may include anything in your life like cooking, golf, a special person or place, learning something new, music, gardening, or health. What interests and passions give you the most fun, joy and fulfillment?  Are you integrating these things in your life for balance and variety? What new things are you attracted to that you want to explore?

 

  • Knowledge & education What do you know the most about? How well has your knowledge and education served you? Have you been continuously learning and improving?  What core competencies are you most proud of? Competencies might include interpersonal communications, mathematics, leadership, mechanics, marketing and sales, writing, graphic arts, hands-on activities, or teaching. Are your skills, knowledge and competencies being used effectively to give you more of what you want in life? Are there places, situations and careers where your strengths are transferrable?

 

  • Life experiences Think about your life pathway from childhood to the present time. What are the most memorable experiences, milestones and turning-points? These are the forces, events, people, places and learning that programmed and shaped you into whom and what you are today.  What major life lessons did you learn? In what ways can you maximize these learning’s to leapfrog your life forward? All life experiences are of value, even the ones that inflicted wounds on you and others. Let them go by focusing on the positive experiences. Neuroplasticity is the brain’s natural ability to learn, think, make decisions, build memory, create new patterns of behavior and give you the opportunity to grow and change.

 

In conclusion, your new understanding and appreciation of neurodiversity can be embraced and leveraged for a better life. Activate your new knowledge by selecting one person with whom you want to improve your relationship. Ask them to do the exercise you completed and compare notes. You will be amazed and delighted on the outcomes derived from sharing each other’s different faces of neurodiversity. Remember that you can always create new brain pathways for a new and better life through the power of neuroplasticity. Change your thinking, change your life.

June 16, 2011

Mining Your Global Brain for Creative Solutions

Global Creativity

Image by AlphachimpStudio via Flickr

It’s a positive trend that people in all walks of life are talking about being more creative to solve their personal problems. Leaders in business and government seem to be acknowledging, more and more, that their thinking of the past was inadequate and is incapable of solving the problems they created. Yet, few people have the knowledge and tools to consciously tap into their creative brain strengths and those of their trusted advisors to construct new and better outcomes.

The Hadron Group, Inc. has been collecting worldwide sensory and cognitive thinking data since 1993. The data shows there are more Sequential thinkers than Global thinkers and it appears that this trend is strengthening. Sequential thinkers tend to apply logic, variations and iterations of past methods to solve problems. This approach may not get to the core of the problem. It limits recontextualizing the situation and creates mental and emotional barriers to identify new ways to achieve new outcomes.

People with strong Global cognitive preferences are naturally wired to think systemically, see the big picture and live in their world of possibilities and options. Sequential thinkers of the world can readily put on their “Global thinking hats” and tap into their creative potential by using powerful and practical neuroscience methods.

Imagine what our future would be like if more people used their “Global Brain” potential for creating sustainable solutions for greater prosperity, job security, safety and peace-of-mind. Practical neuroscience holds the keys and promise to tap into the greatest power on earth, brainpower.

The following methods apply to any individuals and groups desirous of creating and implementing new and better outcomes.

Environment

Informal and relaxed physical environments help slow your brain wave frequency down into the Alpha state (typically 8 -14 cycles per second). Strive for a warm and comfortable setting, dim light, casual and comfy furniture and background classical music. These environmental elements are conducive to “Global thinking.”

Socratic Questions

Examples include: What outcomes are we are experiencing now? Which ones do we want to keep and which ones do we discard? What new outcomes will serve others and us in better ways? What are the possibilities and options that align with our new outcomes? Are we willing to embrace new ways to move into the future and release the past? What are the long-term benefits of our ideas? Do all parties benefit? Is our thinking inclusive and sustainable?

Mind Map

Mind mapping is a “whole brain” methodology. A Mind Map uses key words, symbols, imagery and color to visually depict and capture ideas, situations and thinking. It’s great for problem solving, planning, studying and communicating. Mind Mapping was developed by Tony Buzan in the ’70s, as an alternative to traditional “outlining” that tends to be a linear and sequential process.

Tap Into Your Creative Sensory Pathway

Everyone has a sensory mode that acts as his or her “creative pathway.” For some people it’s Auditory, for others it may be Visual or Kinesthetic. A statistically validated survey accurately determines your sensory sequence that constitutes your strengths and “creative pathway.” Breakthrough thinking occurs quickly when you “turn off” one of your sensory strengths and pay attention to your “creative pathway.”

Additional Hot Tips

  • If ideas do not spring forth immediately, relax and be confident that your unconscious mind is silently and diligently processing the situation. It needs clearly defined desired outcomes to do its work brilliantly. Expect and be prepared for inspiration and breakthrough thinking to occur, perhaps in unexpected ways. Mr. Singer got his inspiration for the sewing machine needle from a dream of savage natives holding spears with holes in the points.
  • Document all ideas, even ones that seem silly, irrelevant or disconnected. They may be the seeds or catalyst for the zinger ideas and concepts for which you are searching.
  • Apply sequential thinking, planning and implementation processes to the best and highest serving ideas and solutions that come from the process of mining the global brain for creativity.
  • Enlist the aid of your trusted advisors for big challenges and problems.

In conclusion, strong Sequential thinkers can be powerful and effective creative thinkers by combining Environment, Socratic Questions, Mind Mapping and their Creative Sensory PathWays. It takes the full range of cognitive thinking to create a “whole brain.” Diversity of thinking styles is desirable and healthy in families, teams and organizations. Otherwise, they are not playing with a “full deck” and may be missing important elements of analyzing and solving problems and identifying opportunities and risks.

 
May 13, 2011

A Vision for Manifesting Success in This Century of the Brain

Success

Image by aloshbennett via Flickr

Psychology, business models and self-improvement programs have taken us to a place where the velocity of individual and organizational development seems to have slowed down. And, the number and gravity of our individual and world problems have accelerated. We may be hitting our heads on the ceiling of solutions.

Individuals are looking for powerful ways to experience greater prosperity, have fulfilling careers, improve their personal relationships and leap-frog their lives forward. Leaders in business, government, healthcare, science and all important fields are more eager and open-minded to trying new approaches to solve their problems. The thinking of the past is incapable of solving the problems they created.

People from all walks of life want a better life and a better world to live in. It’s becoming more obvious each day that our local and global problems are interconnected. We have daunting challenges involving economic stability, employment opportunities, family prosperity, a more peaceful world, environmental issues, healthy food and clean water. There seems to be a greater awareness amongst more people that we are in this together and that we all had a small role in creating the mess.

Practical neuroscience may be one of the last frontiers for human development. The Vision for the Century of the Brain is intended to inspire and guide individuals and leaders in all walks of life to use brainpower to solve problems and create a better world.

Vision for the Century of the Brain

As we enter the Century of the Brain, we see a world where women and men of good will and shared intentions come together for manifesting positive changes in their lives without hindering or harming anyone else’s dreams. We work and think smarter, not harder. We know that the power of our brains and neuroscience is the key to manifesting what we want and avoiding what we don’t want. Conscious thought and action amongst integrous people becomes a transformative power for good.

We remember that great ideas originate from individual and collective imagination. Family units, small groups, organizational teams and leaders in all field of endeavor work together to define their desired outcomes, ideate the possibilities and create action plans that manifest their pictures of success. Joining like minds amplifies the power within and we use it wisely. Fear and negative emotions are strangers here.

We know, use and trust our brains. Instinctually, we attract and join with minds that align with our highest values and intentions. Celebrating success and the success of others is a way of life. Our miraculous brains connect us with one another and the divine.

In conclusion, if you align with the intention and central ideas contained in this Vision please share it with others. Practical neuroscience may be the unrecognized solution to our individual, family, organizational and world problems. We have nothing to lose and everything to gain by using the scientific principles of leveraging brainpower. I believe we will see and experience what seem to be “miracles” when we join our minds and hearts; besides, it will be a fun and rewarding experience with a big “wow factor.”

April 29, 2011

Emergency First Aid for Stressed Air Traffic Controllers

A U.S. Navy air traffic controller watches his...

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Air Traffic Controllers (ATC’s) often find themselves in situations where high stress from rapid changes, multi-tasking, tiredness and unfamiliar circumstances seems to strip away their ability to perform safely and proficiently. What can you do if you are in this situation, unable to take a break and there is no one available to take over? Practical neuroscience provides emergency first aid treatments that will help you recover sufficiently to perform until you can leave or help arrives.

Emergency Stress First Aid

These first aid treatments are simple ways to boost brain performance in emergencies, when challenging life problems, working under tight deadlines, preparing for a test or getting ready to do something important. Telltale signs of a brain under stress include making mistakes, shallow breathing, physical tension, difficultly thinking, fear, anxiety and feeling paralyzed. The choice of which first aid treatment to use obviously needs to fit the situation and available time.

Oxygenate: Deep breathing, walking, stretching, exercise and drinking ice water will increase oxygen to your brain. The most important is deep and rhythmic breathing, as most people tend to hold their breath or breathe shallowly when under high stress. Oxygen is essential for the brain to operate properly. Deep breathing should always be the first step.

Kinesthetic Crossovers: Kinesthetic movements, called “crossovers”, involve direct communication between the two hemispheres to help distribute electrical energy, blood flow and oxygen more evenly in the brain. These exercises are suitable when you are on a break.

  • Take your right or left thumb and hold it in front of your eyes. Trace an imaginary large “figure 8″ lying on its side and follow the motion of your thumb with your eyes. Do three to five sequences, or more, in both clockwise and counter-clockwise directions.
  • Toss a ball (e.g. Koosh, tennis, foam) from one hand to another, while seated. Place your hands in front of you, palms up and about 24 inches apart. Toss the ball in an arc about 12 to 18 inches high for a minimum of three to five minutes. Start with your eyes open and graduate to doing the exercise with your eyes closed. Try to toss the ball at about one toss per second, to be in rhythm with your heart beat.

Thymus Thump: Research indicates that making a fist and thumping the mid sternum area acts as a “reset button” to restore whole brain functionality. The protocol is five repetitions of five thumps within about 15 – 20 seconds. While this may seem absurd, try it when you are experiencing stress in a non-critical situation and pay attention to the effect.

Peppermint: Research has demonstrated that peppermint helps “perk up” the brain, increasing focus and concentration. Chewing peppermint gum or smelling peppermint essential oil provides an immediate beneficial effect, similar to that of the old-fashioned smelling salts given to people subject to fainting. Several pilots have told the author that they chew peppermint gum in the cockpit, as well as during learning and examinations.

In conclusion, we can all become stressed out to the point where it becomes nearly impossible to think clearly and act proficiently. The author uses these techniques when feeling sleepy driving a car at night, before public speaking and when experiencing writer’s block. You, too, can benefit from these powerful practical neuroscience first aid treatments even if you are not an Air Traffic Controller.

April 27, 2011

Practical Neuroscience Helps Air Traffic Controllers Stay Awake and Alert

Air route traffic controllers at work at the W...

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Air Traffic Controllers (ATC‘s) struggling to stay awake and alert is a sure sign of stress and exhaustion. The “Rule of 3-3-3″ is a quick mental check to detect the onset of sleepiness. Practical neuroscience techniques help ATC’s maintain their “razor’s edge” for superior sensory and cognitive alertness and response time.

Sleepiness and the Rule of 3-3-3

When your eyelids close 3 times in 3 minutes for 3 seconds, or more, you are in dire danger of making a sensory and/or cognitive mistake. You are entering alpha and theta brain states, which signal drowsiness and potential sleep. The following provides the neuroscience explanation of this state and ways to stay awake and alert.

Maintaining Alertness, Focus and Mental Agility

The brain tends to be most focused, logical and alert to taking in and processing sensory information when in the beta frequency range of 14.0 – 40 cycles per second (CPS). Progressively lower frequency ranges are relaxed, drowsy, sleep and dream states. Be aware that your brain may want to “down shift” to a lower frequency range when you are physically tired, experiencing pain, or under stress to perform time-sensitive activities accurately. This is an escape mechanism the brain uses to protect itself.

Oxygen is essential for whole brain functionality. You can keep your brain alert and engaged by deep rhythmic breathing. We tend to hold our breath when stressed and we breathe shallowly when dozing off. Drinking cold water is beneficial because it contains more oxygen than is in room temperature or hot beverages. Also, moving about and stretching is helpful to increase your brain frequency. The quickest emergency first aid treatment for staying alert and present is a controlled shot of oxygen from a tank and mask.

Physical environments help you reach and maintain specific brain frequency states, depending on what you need to do. ATC activities require staying focused, alert, and cognitively present. ATC’s must be able to act quickly, resourcefully and competently in rapidly changing situations.

It’s essential to create the physical environment that increases your probability to stay alert, focused, effective and productive. The following research-based ideas can act as a checklist for FAA and ATC personnel to consider:

  • Straight back chair at a table/console:Avoid an overly comfortable chair that may invite your body to relax and allow you to lose focus.
  • Bright light: Dim lights tend to lower your brain waves and initiate drowsiness.
  • Cool temperatures: Warm temperatures may also create a drowsy state.
  • Food/Snacks only during breaks: Reserve food and snacks for breaks; you may use this as a reward for staying on-task.

In conclusion, ATC’s, or anyone in high-risk management jobs, need to know the principles of practical neuroscience that affect their performance. Each person’s brain is wired differently to receive and process sensory information. Regardless of your career, knowing your brain strengths and “blind spots” is essential to working safely and productively. Doesn’t it make sense that you are most happy and fulfilled when you are alert, managing stress and using your strengths?

February 17, 2011

Are You Playing With a Full Deck?

President Obama confers with senior advisors i...

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Do you know how your brain is wired to process information, make decisions, solve problems and perform specific kinds of work most effectively? Are your trusted advisor’s brains wired the same or different than yours? While there is no good or bad way to think, you are not playing with a full deck unless you and your trusted advisors have a balance of cognitive thinking brain strengths in each of three categories.

Some people favor “left brain”  thinking and activities that are sequential, logical, orderly and predictable; other people prefer using their “right brain” for global, imaginative, creative and open-ended thinking; people in the third group are “Integrated”, preferring to think and work using a near equal balance of their left and right hemispheres.

How do you know you’re playing with a full deck? Just complete the 3 simple steps below:

Step I - Select the category that best describes you.

Category I – Left Brain (Sequential)

Close friends and associates may describe you as orderly, logical, practical and realistic. You think about and process information, data and facts in an organized, step-by-step manner. You prefer work with specific goals, schedules, processes and procedures, rather than open-ended situations with broad goals. You thrive in environments rich in logic, orderliness and timeliness. You prefer to complete one task at a time before starting another. You may get agitated if you have to juggle too many tasks at one time. You may make and follow lists. You prefer to solve problems and make decisions based on logic, facts and figures.

Category II – Right Brain (Global)

Close friends and associates may describe you as innovative, conceptual and visionary. You pay attention to broad goals, context, possibilities, and the “big picture”. You likely prefer for other people to manage process-driven, daily work involving high levels of repetition, accuracy and detail. You enjoy multi-tasking and moving from one thing to another. You get pleasure from systemic thinking, ideation, figuring out how things connect, and creating new ways to solve problems. You thrive in environments rich in concepts, innovation and new thinking. You seldom make and follow lists.

Category III Balanced (Integrated)

Close friends and associates may describe you as having the natural ability to understand diverse points of view. You process situations and information using an equal balance of Sequential (“left brain”) and Global (“right brain”) thinking. You understand and appreciate the Global world of open-ended possibilities, creativity and new thinking, and the Sequential world of tactical implementation, logic and practicality. You are good at negotiating and facilitating interpersonal situations. You get bored and lose interest in situations when there is an imbalance of Global and Sequential thinking and activities; variety and choice are important to you.

Step II – Identify your trusted advisors and select the category best describing them. Trusted advisors may be your spouse, employees, best friend, business associates, banker, accountant, attorney, consultants and other service providers.

Step III – Do your trusted advisors share your cognitive thinking strengths or do they have different strengths? You want one or more people in each of the three categories in order to have a “full deck.” Then ask yourself these two questions to determine whether you’re playing your full deck properly.

  • Are my trusted advisor’s cognitive thinking strengths aligned with what has to be accomplished? For strategic business planning you want to capture ideas, possibilities, options, future visioning and scenario planning from your strongest Global thinkers. The Sequential thinkers will contribute logic, order, performance metrics, schedules, practicality and budgets to the planning process. The Integrated thinkers will bridge gaps and negotiate between the Sequential and Global thinkers when there is conflict, confusion or misunderstanding.
  • What are my daily time wasters? Can I delegate these to one or more of my trusted advisors, who may be more motivated and better aligned to complete the activities? It’s easy to determine what category of thinking strengths applies to a specific task. Accounting is clearly a Sequential activity; creative problem solving is well suited for Global thinkers; managing in chaotic and rapidly changing environments is well suited for Integrated thinkers.

In conclusion, the greater the diversity of cognitive thinking, the greater the potential. A balance of thinking styles minimizes faulty assumptions and mistakes. You are likely to make better decisions, solve difficult problems quickly, and accomplish more, when you align work activities with your and your trusted advisor’s cognitive thinking strengths.

November 17, 2010

Next Mega Trend Revealed: The Century of the Brain

There is a wonderful mega trend evolving in front of your eyes that you can prepare for now. This trend is your passport for a better and more peaceful life. It’s difficult to see mega trends and think clearly when you are an active participant in the midst of chaos. It’s like the expression “can’t see the forest for the trees.”

A new exhibit from the American Museum of Natural History focuses on what we’ve learned about the brain and advances in neuroscience.

The economic situation, high unemployment, unstable financial markets, low consumer confidence, rising costs of health care, failing public education, population explosion, feeding a hungry world and political distrust are actually fueling the arrival of the Century of The Brain. This mega trend is emerging rapidly because it’s where the solutions to our problems and better future lie. The Century of The Brain is about:

  • Neuroscience and the power of your brain
  • Working smarter, not harder
  • Using our brains more than our brawn
  • Thinking and acting inclusively rather than selfishly
  • Integrating our “heads” with our “hearts”
  • Getting everyone willingly involved in creative thinking
  • Implementing innovative solutions to our vexing challenges
  • Communicating more effectively with one another
  • Experiencing greater harmony, cooperation and collaboration
  • Engaging in continuous learning and improvement
  • Growing our collective brain power for a better life and better planet

The collective thinking that created our global and local situations cannot develop solutions to the problems it created. Much prior thought was tainted by greed, self interests, power and control. Many decisions were based on short-term gains driven by selfish and destructive narcissistic behavior. It’s insanity to believe that new outcomes will emerge from repeating old thinking and behaviors from the brains that created our reality.

Isn’t it time to come together to build a better life for our children, our grandchildren and ourselves? Perhaps enough of us can create a critical mass to make a difference. My personal challenge to you is to learn how your brain is wired, what makes you tick, your strengths and how to use your biggest and priceless asset…Your Personal Brain Power. This step will make an immediate difference in your personal life for better thinking and decisions, relationships and career success.

Teaching is the highest form of learning and everyone wins when you teach and role model important principles and practices for good purposes. My second challenge is to teach family members, friends and the people you work with what you are learning about neuroscience and brain power. You will become a valued pioneer in The Century of The Brain. Deanna and I truly believe this is something we can do together, now. Will you join us?

Brain PathWays is the most advanced science based system to accurately identify your sensory and cognitive thinking strengths and “blind spots.” The site is loaded with Free Resources including Daily Messages from Your Brain and the Brain PathWays Blog to “discover your strengths to navigate your life in the Century of The Brain.”

November 3, 2010

How Do You Know It’s the Right Job?

Ideology Icon

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Knowing it’s the right job may not be as obvious as you think. This pertains to the job you are in, interviewing for, or dreaming about. There is more to job satisfaction than salary, benefits, commute time, physical environment and working in your field of interest. Why is it that many people give high marks to these factors, but are still unhappy and unfulfilled?

Neuroscience provides the insights and solutions to finding and succeeding in the right job. The alignment of how your brain is wired with the “neuro-signatures” of the job is a big factor in long-term job satisfaction. The key to job pleasure is passionately engaging with interests aligned with your brain strengths. Misalignment will ultimately cause frustration, loss of interest, low productivity and work related mistakes and accidents.

Every brain is “wired” differently based on genetics, learning and experience.

Sensory information enters through your five senses: sight (Visual), touch/movement (Kinesthetic), sound (Auditory), smell and taste. Sensory mode sequences are combinations of Kinesthetic, Visual and Auditory preferences for what you pay most and least attention to. There are six possible combinations. You will be more fulfilled and productive when using your two strongest sensory pathways.

Cognitive thinking is how you process sensory information in your two brain hemispheres. The “left brain” is the logical side providing order, realism, sequence, language interpretation, and practical thinking. The “right brain” operates about 10,000 times faster than the “left brain;” this side provides new ideas, possibilities, music recognition, innovation, and systemic big picture thinking. Most people have a preference for using one side over the other. Integrated thinkers have an equal preference for both Sequential and Global activities; they need variety and balance to be stimulated and engaged.

Work and life activities have neuro-sensory and cognitive signatures.

Nearly every activity has combinations of sensory and cognitive thinking characteristics that define the “neuro-signatures” of the activity. Doesn’t it make sense that you are more likely to engage, enjoy and do better in work aligned with your strengths? The following examples will help you analyze what you do on a daily basis.

Sensory Pathways

  • Visual: data entry, quality control observations, reading instructions, visual arts, design, proof-reading
  • Kinesthetic: hands-on activities, operating equipment and tools, physical action and movement, face-to-face interactions
  • Auditory: listening attentively, asking and answering questions, conflict resolution, crafting language, hearing tone of voice

Cognitive Thinking Pathways:

  • Sequential: analysis, staying on task, organization, logic, process and procedures, tactical, content, practical and realistic
  • Global: open-ended, multi-tasking, options and possibilities, systemic, exploratory, ideating, “big picture,” strategic, context
  • Integrated: a combination of Sequential and Global activities.

As an example, Telemarketing requires making and receiving phone calls, listening attentively, asking questions, providing auditory information, some computer work and limited physical movement. Telemarketing typically involves established processes and procedures. A person having the sensory sequence of Auditory-Visual-Kinesthetic with a strong preference for Sequential thinking would be ideally suited for this work, assuming they were interested in telemarketing as a career. On the other hand, a Kinesthetic-Visual-Auditory learner and Global thinker would likely be miserable because they are misaligned with the job requirements.

Aligning your brain strengths with what you have to do increases the probability of career success. You will be more engaged, get more done in less time, make fewer mistakes and enjoy your work when you use your sensory and cognitive thinking strengths. Get your 14-page Brain PathWays comprehensive report with customized strategies for career success. This may the competitive edge you have been searching for.

September 2, 2010

The Neuroscience Behind the Touch Screen Craze

Touch screen

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A New York Times article (09/01/10) provided compelling evidence that touch screen technology is on a meteoric rise. Are you wondering if this is just a fad or “flavor-of-the-month?” Are you looking at this technology as an investment opportunity? Some of the big players cited were IBM, Sony, Hewlett Packard, Microsoft, Garmin, Diebold and Apple.

There is a neuroscience basis to support the touch screen technology phenomena. We have been tracking sensory pathways sequences of the general population for nearly 20 years. This information may satisfy your intellectual curiosity as to why you may or may not be attracted to “touch screen” technology. Even if you don’t rush out and embrace these gadgets and devices, you will understand why the trend is scientifically solid.

Neuroscience provides the insights to consumer behavior embracing technology advances. Your brain is innately wired to take in sensory information in a preferred sequence of sensory pathways. The three sensory pathways are Kinesthetic, Visual and Auditory; the other two are smell and taste.

Sensory PathWays Characteristics
Kinesthetic (“body smart”) Touch and feel
Visual (“picture smart”) See and observe
Auditory (“word and sound smart”) Listen and hear

 Sensory pathway sequences are measured accurately with a statistically validated survey. The sequences show the order in which people prefer to interact with the world, receive information, learn and work. Our statistics show the percentages of the population within six-possible sensory sequences:

Most Likely to Embrace Least Likely to Embrace
KVA: 51% VAK:   7%
VKA: 27% AVK:   4%
KAV: _8% AKV: _3%
  86%   14%

 KVA and VKA learners naturally prefer touch screen technology because it involves touching and seeing. They represent 78% of the population. On the flip side, they are least inclined to listen to recorded messages, hear content correctly and remember what was said. Touch-screen technology feeds their love to touch, see and do.

To learn more about this fascinating subject, visit www.brainpathways.net, the most advanced practical neuroscience site about sensory and cognitive thinking strengths and “blind spots.”

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