Touch Screen Neuroscience
Español: Imagen de un kiosko interactivo. Русский: Информационный автомат с сенсорным экраном. (Photo credit: Wikipedia)
A New York Times article (09/01/10) provided compelling evidence that touch screen technology is on a meteoric rise. Are you wondering if this is just a fad or “flavor-of-the-month?” Are you looking at this technology as an investment opportunity? Some of the big players cited were IBM, Sony, Hewlett Packard, Microsoft, Garmin, Diebold and Apple.
There is a neuroscience basis to support the touch screen technology phenomena. We have been tracking sensory pathways sequences of the general population for nearly 20 years. This information may satisfy your intellectual curiosity as to why you may or may not be attracted to “touch screen” technology. Even if you don’t rush out and embrace these gadgets and devices, you will understand why the trend is scientifically solid.
Neuroscience provides the insights to consumer behavior embracing technology advances. Your brain is innately wired to take in sensory information in a preferred sequence of sensory pathways. The three sensory pathways are Kinesthetic, Visual and Auditory; the other two are smell and taste.
| Sensory PathWays | Characteristics |
| Kinesthetic (“body smart”) | Touch and feel |
| Visual (“picture smart”) | See and observe |
| Auditory (“word and sound smart”) | Listen and hear |
Sensory pathway sequences are measured accurately with a statistically validated survey. The sequences show the order in which people prefer to interact with the world, receive information, learn and work. Our statistics show the percentages of the population within six-possible sensory sequences:
| Most Likely to Embrace | Least Likely to Embrace | ||
| KVA: | 51% | VAK: | 7% |
| VKA: | 27% | AVK: | 4% |
| KAV: | _8% | AKV: | _3% |
| 86% | 14% | ||
KVA and VKA learners naturally prefer touch screen technology because it involves touching and seeing. They represent 78% of the population. On the flip side, they are least inclined to listen to recorded messages, hear content correctly and remember what was said. Touch-screen technology feeds their love to touch, see and do.
Author Message:
You may not be aware that our organization is a trusted and respected source of reliable practical neuroscience solutions for personal and organizational development. We have been creating and delivering brain-based human development solutions, since 1992. The message that follows directs you to a quick, easy, and low cost solution you may be searching for.
Do you find “touch screens” easy to use or do you become frustrated and awkward when under stress? How your brain is wired to receive and process sensory information drives your experience with touch screen technology and everything you interact with. Brain PathWays, based on recent advances in neuroscience, is the most comprehensive system available for navigating life by understanding how your brain is wired and what makes you tick. Click to purchase your Brain PathWays online self-assessment and download your report today.
Related Articles
- To Win Over Today’s Users, Gadgets Have to Be Touchable (nytimes.com)
Brain PathWays Blog 