Discover Your Brain Strengths to Navigate Life
Have you been toying with the idea of writing a blog or articles and experiencing some trepidation? Or, perhaps you are already an author and want to elevate your performance levels. Constructing your articles and blogs to appeal to the diverse ways your readers’ brains are wired will give you the “razors edge.” The following practical neuroscience principles and methods help you get started on your authorship pathway, improve your communication skills, and attract more followers. This applies regardless of whether you are a beginner or a seasoned professional.
1. Be passionate about your subject matter
Passion about your subject matter keeps you motivated, focused and engaged. Your brain likes to receive rewards and benefits from what it engages in. Establish the benefits from authorship for you and your audience. The desire to share and expand your knowledge, coupled with helping others improve their quality-of-life, is the best scenario for all parties. Commitment to quality authorship is a two-sided coin; as you learn and grow, your readers benefit as well.
2. Focus on the readers’ interests, not yours
Your readers are drawn to subjects that interest them and authors who have their best interests in mind. Sticking with your expertise and core competencies will build trust and confidence. They, like you, want to receive value from the time they spend learning and educating themselves. The following questions will help you keep on-track:
3. Construct your article to reach all sensory and cognitive processing styles
Approximately 57% of your audience has Kinesthetic as their primary sensory preference; they are into “doing” and typically have short attention spans for sitting and reading long articles. Visual learners constitute 34% of people; they pay attention to graphics, layout, and how things look. The remaining 9% are Auditory learners; they process the meaning of words and play them back internally to make sense of them.
The other half of the learning equation is how people prefer to process and think about sensory input. Approximately 60% of the population leans towards Sequential thinking; they are attracted to logic, order, organization, realism, practicality and content. Global thinkers make up the remaining 40% of your audience; they are imaginative and like to jump around looking for patterns, ideas and possibilities.
Given your audience’s diverse preferences for receiving and processing information, the following practical neuroscience techniques will help you write more appealing and effective articles.
In conclusion, anyone passionate about a subject can successfully communicate their wisdom and experience to the general public, particularly with use of these practical neuroscience techniques. Constructing your articles and blogs to appeal to the diverse ways your audience’s brains are wired to receive information gives you the “razors edge.”
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Do you write business communications and/or blog? Do you want to improve your communication skills, including face-to-face interactions? How your brain is wired strongly influences the way you prefer to use language and deliver your messages. Your Brain PathWays report accurately measures how your brain is wired to learn, think and communicate; worldwide statistics of sensory and cognitive preferences give you the scientific data you need to align your messages with your audience. Click to purchase your Brain PathWays online self-assessment and download your report today.